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Degree Quick Facts
- Instructional School: Social Sciences and Public Affairs
- Department: Communication, Marketing, and Media Arts
- Program Code: MRKT.AAS
- Program Type: Career and Technical Education
- Available Fully Online: No
- Eligible for Federal Financial Aid: Yes
NOTE: Courses required for this program may have an additional fee; more information can be found on the Special Course Fees web page.
Degree Requirements
| Course | Course Title | Min Credits |
|---|---|---|
| General Education Requirements | ||
| GEM 1 - Written Communication course | 3 | |
| GEM 2 - Oral Communication course | 3 | |
| FINA 109 | Personal Finance and Business Math (Recommended GEM 3) 1 | 3 |
| PSYC 140 | Human Relations for Career and Personal Success (Recommended GEM 6) 1 | 3 |
| GE Elective course | 3 | |
| Major Requirements | ||
| ADMS 133 | Business English | 3 |
| BUSA 101 | Introduction to Business | 3 |
| BUSA 120 | Business Software Applications | 3 |
| COMM 259 | Communicating Through Web Design | 3 |
| COMM 272 | Digital Design Tools | 3 |
| COMM 278 | Principles of Public Relations | 3 |
| MRKT 125 | Introduction to Marketing | 3 |
| MRKT 203 | Principles of Promotion | 3 |
| MRKT 240 | Social Media Management | 3 |
| MRKT 246 | Advanced Digital Marketing | 3 |
| MRKT 290 | Marketing Communications Capstone | 3 |
| Select 12 credits from the Marketing Communications Electives list below | 12 | |
| Minimum Credit Hours Required | 60 | |
- 1
This general education (GE) course is recommended by the department as the most beneficial GE option for students in this program. Please note that students may fulfill their GE requirement by completing another course from within the applicable general education category.
Marketing Communications Electives
| Course | Course Title | Min Credits |
|---|---|---|
| ADMS 245 | The Virtual Office | 3 |
| BUSA 220 | Entrepreneurial Strategy | 3 |
| COMM 150 | Digital Photography I | 3 |
| COMM 261 | Multimedia Storytelling | 3 |
| COMM 268 | Introduction to Video Production | 3 |
| COMM 269 | Introduction to Audio Production | 3 |
| COMM 273 | Media News Writing and Reporting | 3 |
| MRKT 257 | Principles of Management | 3 |
Degree Plan
The course sequence listed below is strongly recommended in order to complete your program requirements. Many Career and Technical Education (CTE) courses have prerequisites and/or corequisites that have been accounted for within this course sequence plan. Please register for your major requirements each semester as shown below using the Student Planning tool in myCWI. Consult your advisor for any questions regarding this plan.
NOTE: The required general education courses may be completed during any semester the student prefers, including summer semesters.
| First Year | ||
|---|---|---|
| Fall | Credit Hours | |
| ADMS 133 | Business English | 3 |
| BUSA 101 | Introduction to Business | 3 |
| BUSA 120 | Business Software Applications | 3 |
| MRKT 125 | Introduction to Marketing | 3 |
| GEM 1 - Written Communication course | 3 | |
| Total Semester Credit Hours | 15 | |
| Spring | ||
| FINA 109 | Personal Finance and Business Math (Recommended GEM 3) 1 | 3 |
| MRKT 203 | Principles of Promotion | 3 |
| MRKT 240 | Social Media Management | 3 |
| GEM 2 - Oral Communication course | 3 | |
| Marketing Communications Elective | Select one course from the list below | 3 |
| Total Semester Credit Hours | 15 | |
| Second Year | ||
| Fall | ||
| COMM 272 | Digital Design Tools | 3 |
| COMM 278 | Principles of Public Relations | 3 |
| GE Elective course | 3 | |
| Marketing Communications Elective | Select two courses from the list below | 6 |
| Total Semester Credit Hours | 15 | |
| Spring | ||
| COMM 259 | Communicating Through Web Design | 3 |
| MRKT 246 | Advanced Digital Marketing | 3 |
| MRKT 290 | Marketing Communications Capstone | 3 |
| PSYC 140 | Human Relations for Career and Personal Success (Recommended GEM 6) 1 | 3 |
| Marketing Communications Elective | Select one course from the list below | 3 |
| Total Semester Credit Hours | 15 | |
| Minimum Credit Hours Required | 60 | |
- 1
This general education (GE) course is recommended by the department as the most beneficial GE option for students in this program. Please note that students may fulfill their GE requirement by completing another course from within the applicable general education category.
Marketing Communications Electives
| Course | Course Title | Min Credits |
|---|---|---|
| ADMS 245 | The Virtual Office | 3 |
| BUSA 220 | Entrepreneurial Strategy | 3 |
| COMM 150 | Digital Photography I | 3 |
| COMM 261 | Multimedia Storytelling | 3 |
| COMM 268 | Introduction to Video Production | 3 |
| COMM 269 | Introduction to Audio Production | 3 |
| COMM 273 | Media News Writing and Reporting | 3 |
| MRKT 257 | Principles of Management | 3 |
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Explain the current state of digital media in integrated brand promotion
- Assess the role that integrated brand promotion plays in contemporary marketing
- Demonstrate best design practices in artifact creation for integrated media campaigns
- Implement appropriate tools and strategies to design and execute integrated media campaigns
- Critique the effectiveness of integrated media campaigns