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Certificate Quick Facts
- Instructional School: Social Sciences and Public Affairs
- Department: Communication, Marketing, and Media Arts
- Program Code: MRKT.ATC
- Program Type: Career and Technical Education
- Available Fully Online: No
- Eligible for Federal Financial Aid: Yes
NOTE: Courses required for this program may have an additional fee; more information can be found on the Special Course Fees web page.
Certificate Requirements
| Course | Course Title | Min Credits |
|---|---|---|
| General Education Requirements | ||
| ENGL 101 | Writing and Rhetoric I (GEM 1) | 3 |
| FINA 109 | Personal Finance and Business Math (Recommended GEM 3) 1 | 3 |
| PSYC 140 | Human Relations for Career and Personal Success (Recommended GEM 6) 1 | 3 |
| Major Requirements | ||
| ADMS 133 | Business English | 3 |
| BUSA 101 | Introduction to Business | 3 |
| BUSA 120 | Business Software Applications | 3 |
| COMM 259 | Communicating Through Web Design | 3 |
| COMM 275 | Digital Design and Publishing | 3 |
| COMM 278 | Principles of Public Relations | 3 |
| MRKT 125 | Introduction to Marketing | 3 |
| MRKT 203 | Principles of Promotion | 3 |
| MRKT 240 | Social Media Management | 3 |
| MRKT 245 | Business Simulation and Analysis | 3 |
| MRKT 246 | Advanced Digital Marketing | 3 |
| MRKT 290 | Marketing Communications Capstone | 3 |
| Select three Marketing Communications Electives from one of the emphasis areas listed below | 9 | |
| Minimum Credit Hours Required | 54 | |
- 1
This general education (GE) course is recommended by the department as the most beneficial GE option for students in this program. Please note that students may fulfill their GE requirement by completing another course from within the applicable general education category.
Marketing Communications Elective
| Course | Course Title | Min Credits |
|---|---|---|
| Select three courses from one of the following emphases: | 9 | |
| Entrepreneurial Emphasis | ||
| The Virtual Office | ||
| Entrepreneurial Strategy | ||
| Principles of Management | ||
| Creative Emphasis | ||
| Digital Photography I | ||
| Multimedia Storytelling | ||
| Introduction to Video Production | ||
| Introduction to Audio Production | ||
| Public Relations Campaigns | ||
| Minimum Credit Hours Required | 9 | |
Certificate Plan
The course sequence listed below is strongly recommended in order to complete your program requirements. Many Career and Technical Education (CTE) courses have prerequisites and/or corequisites that have been accounted for within this course sequence plan. Please register for your major requirements each semester as shown below using the Student Planning tool in myCWI. Consult your advisor for any questions regarding this plan.
NOTE: The required general education courses may be completed during any semester the student prefers, including summer semesters.
| First Year | ||
|---|---|---|
| Fall | Credit Hours | |
| ADMS 133 | Business English | 3 |
| BUSA 101 | Introduction to Business | 3 |
| BUSA 120 | Business Software Applications | 3 |
| ENGL 101 | Writing and Rhetoric I (GEM 1) | 3 |
| MRKT 125 | Introduction to Marketing | 3 |
| Total Semester Credit Hours | 15 | |
| Spring | ||
| FINA 109 | Personal Finance and Business Math (Recommended GEM 3) 1 | 3 |
| MRKT 203 | Principles of Promotion | 3 |
| MRKT 240 | Social Media Management | 3 |
| Marketing Communications Elective | Select one course from your chosen emphasis area listed below | 3 |
| Total Semester Credit Hours | 12 | |
| Second Year | ||
| Fall | ||
| COMM 275 | Digital Design and Publishing | 3 |
| COMM 278 | Principles of Public Relations | 3 |
| MRKT 245 | Business Simulation and Analysis | 3 |
| PSYC 140 | Human Relations for Career and Personal Success (Recommended GEM 6) 1 | 3 |
| Marketing Communications Elective | Select one course from your chosen emphasis area listed below | 3 |
| Total Semester Credit Hours | 15 | |
| Spring | ||
| COMM 259 | Communicating Through Web Design | 3 |
| MRKT 246 | Advanced Digital Marketing | 3 |
| MRKT 290 | Marketing Communications Capstone | 3 |
| Marketing Communications Elective | Select one course from your chosen emphasis area listed below | 3 |
| Total Semester Credit Hours | 12 | |
| Minimum Credit Hours Required | 54 | |
- 1
This general education (GE) course is recommended by the department as the most beneficial GE option for students in this program. Please note that students may fulfill their GE requirement by completing another course from within the applicable general education category.
Marketing Communications Elective
| Course | Course Title | Min Credits |
|---|---|---|
| Select three courses from one of the following emphases: | 9 | |
| Entrepreneurial Emphasis | ||
| The Virtual Office | ||
| Entrepreneurial Strategy | ||
| Principles of Management | ||
| Creative Emphasis | ||
| Digital Photography I | ||
| Multimedia Storytelling | ||
| Introduction to Video Production | ||
| Introduction to Audio Production | ||
| Public Relations Campaigns | ||
| Minimum Credit Hours Required | 9 | |
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
- Apply, measure, and evaluate digital marketing efforts.
- Develop and apply skills to create and assess digital marketing strategies that align with larger strategic plans.
- Develop, evaluate, and execute a comprehensive digital marketing strategy and plan.
- Demonstrate and explain the core concepts of marketing in business and develop marketing strategies and integrated marketing communications plans.
- Apply and assess the latest digital marketing technologies.
- Discuss and analyze the role of digital media in different marketing fields.
- Articulate the ethical impact of digital marketing efforts.
- Develop written communication skills that are applicable to a profession in digital marketing.
- Demonstrate knowledge of the instrumental role of marketing in a global business environment.
- Recognize and apply a global perspective to marketing, demonstrating an awareness of society and international cultures.
- Analyze and interpret social trends that encompass today’s evolving society.
- Critically analyze the appropriateness of each of the major digital marketing channels (i.e. paid, organic, affiliate, social, email and mobile applications, etc.) against marketing strategies.
- Analyze and apply design concepts and tools to execute marketing campaigns.