Digital Marketing - Basic Technical Certificate (BTC)

BTC - Half Year (NB)
Explore MoreAbout This Program

Certificate Quick Facts

  • Instructional SchoolSocial Sciences and Public Affairs
  • Department: Communication, Marketing, and Media Arts
  • Program Code: MRKT-DM.BTC
  • Program Type: Career and Technical Education
  • Available Fully Online: No
  • Eligible for Federal Financial Aid: No

NOTE: Courses required for this program may have an additional fee; more information can be found on the Special Course Fees web page.

Certificate Requirements

Course Course Title Min Credits
Major Requirements
COMM 259Communicating Through Web Design3
COMM 272Digital Design Tools3
MRKT 125Introduction to Marketing3
Minimum Credit Hours Required9

NOTE: This certificate is not eligible for federal financial aid due to program length.

Certificate Plan: Fall Start

The course sequence listed below is strongly recommended in order to complete your program requirements. Many Career and Technical Education (CTE) courses have prerequisites and/or corequisites that have been accounted for within this course sequence plan. Please register for each semester as shown using the Student Planning tool in myCWI. Consult your advisor for any questions regarding this course sequence plan.

Plan of Study Grid
First Year
FallCredit Hours
COMM 259 Communicating Through Web Design 3
COMM 272 Digital Design Tools 3
MRKT 125 Introduction to Marketing 3
 Total Semester Credit Hours9
 Minimum Credit Hours Required9

NOTE: This certificate is not eligible for federal financial aid due to program length.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

  • Explain the current state of digital media in integrated brand promotion.
  • Implement appropriate tools and strategies to design digital media artifacts.
  • Demonstrate an understanding of the current ethical concerns of digital media and visual communication in a global marketplace.